Countdown collector widget
Countdown timer popup for deadlines that actually exist
A countdown timer popup shows the days, hours, minutes and seconds left until a deadline, next to a short offer and an email field. Use AutoSocialProof's countdown collector for real end dates, such as a launch, a sale ending or enrollment closing, and collect leads who want the offer.
Who uses a countdown timer popup?
- Course and cohort launches
- Seasonal sales with a real end date
- Webinar registrations
- Pre-orders and early-bird pricing
Lead flow
Where do the leads go?
Into the widget Data tab, and to the alert channels you choose, the moment someone submits.
- Submissions
Stored in the Data tab and exportable.
- Alerts
Send each lead to email, Slack, Discord, Telegram, Teams or a webhook.
- Countdown timer popup
Shown to visitors with your text, theme and timing.
Which settings does the countdown timer popup have?
Every option below exists in the app today. On top of these, every widget gets 9 display triggers, 13 positions, 29 themes, dark mode, entrance and exit animations, translations and statistics.
- End date and time
- The real deadline the timer counts down to.
- Text, field, button
- Title, description, input placeholder, button.
- Consent
- Agreement checkbox.
- Schedule
- Start and end dates for showing the widget at all.
- Triggers and targeting
- As for every widget.
Copy you can use
- Early-bird price ends in
- Registration closes in
- Holiday shipping cutoff in
How do you set up a countdown timer popup?
About ten minutes, most of it writing good copy.
<script defer src="https://app.autosocialproof.com/pixel/YOUR_PIXEL_KEY.js"></script>Add the pixel once
If your site already has the AutoSocialProof pixel for this campaign, skip this. Otherwise paste the one-line script before </head>.
Already there.
Create a countdown timer popup
In your campaign choose "Create notification", then "Countdown collector". Write the text, pick a theme and a position.
Looks like my brand.
Choose where leads go
Add notification handlers so each submission pings Email, Webhook, Slack, Discord, Telegram or Microsoft Teams. Everything is also kept in the Data tab.
Slack it is.
Pick the moment and the audience
Set the display trigger (delay, scroll, exit intent, time on site, pageviews, inactivity, click, hover or element visible), frequency, pages, devices, countries and languages.
Product pages, after 6 seconds.
Save, then read the numbers
Impressions, hovers, clicks, CTR and form submissions appear in the widget statistics. Change one thing at a time.
Clicks are up this week.
What mistakes should you avoid?
Fake timers that reset for every visitor. The FTC's 2022 staff report on dark patterns names false countdown timers as a deceptive design.
Keeping the widget live after the deadline; set the schedule end date.
Hiding what happens when the timer ends. Say it.
Plan note: the countdown timer popup is included on every plan, including Free (25 widgets, 100K impressions a month). Compare plans.
Countdown timer popup questions
Is the countdown the same for every visitor?
Yes. It counts down to the end date and time you set, so every visitor sees the same real deadline.
Are countdown timers legal?
Timers for real deadlines are fine. Fake urgency, such as a timer that restarts for each visitor, is called out as a deceptive dark pattern in the FTC staff report "Bringing Dark Patterns to Light" (September 2022). Use real dates.
What happens when the timer reaches zero?
Set the widget's schedule to stop showing at the deadline so visitors never see an expired offer.
Can I collect emails with the countdown?
Yes, that is what the collector field is for. Leads go to the Data tab and to any alert channels you connect.
Can I use it without collecting emails?
The countdown collector is built around a field. If you only want an announcement, use the announcement popup and mention the deadline in text.
Which time zone does it use?
The end time is stored by the app and the visitor sees the remaining time, so the moment of expiry is the same worldwide.
Can I show it only on the sales page?
Yes, with page targeting, and only during the launch with the schedule.
Does it work on mobile?
Yes, with separate mobile and desktop visibility and any of 13 positions.
No question matches that. Try another word, or ask us directly.
Works well with
Try the countdown timer popup on your own site.
Free plan, every widget type, 100K impressions a month. Upgrade only if it earns its keep.
- Free plan: 100K impressions a month
- No card to start
- 30-day refund on paid plans
